Website Design and Landing page optimization

When you think about Website design keep the target audience in mind all the way through your process. The planned layout and content should reenforce the keyword traffic you are bringing to the site. Even the site name should play a role in the site focus.

As a visitor comes to your site they may enter from a variety of traffic sources; search engines, web sites, blogs, links and web directories. All these benefit from a simple URL name for the site that matches your target keywords closely. The banner at the top works better if that same keyword focused message is repeated. This is one of your many landing pages, you can have as many targeted landing pages as you have reasonable keyword matches for the site name. Some sites stretch this, be careful you must have some way to convince both users and search engines that your site is relevant. Other sites make the mistake of assuming everyone wants to see the same generic landing page regardless of what they came looking for.

Just think about the following scenario;
If you came looking for a specific keyword match and you see a bunch of unrelated site graphics and text content, your natural response would be to exit fast thinking someone made a mistake.

Simple graphics with text re-enforcement that the web traveller has arrived at the destination they have been seeking will set their mind at ease for at least a few seconds. Those few precious seconds are all you have to go the next steps in convincing them to stay a while and look at the rest of your keyword relevant content. Once they make the jump to see what you provide matches what they want your path to Web marketing success is clear.

Keep the site contents uncluttered and easy to navigate and your visitors will thank you later.