Selling with Free E-Books

Here's a trick that works to drive traffic and generate better profits.

Simply create or obtain the rights to an e-book that you can give away. Make sure you have the right to give it away. Then embed links to your website on which you have more related items, either e-books or sales offers. Note: it is important to have related sales offers as you are working on converting an intersted reader to buy the related product. This is called an up sell or cross sale depending if it is the same type of product or something related to the original e-book content.

Now you may want to give a couple of e-books just in case they are interested in reading your material but not sure about your products yet. After a few of these helpful books they will be much more trusting and willing to consider your other offers. Respect their interest and they will return.

Let's look at a simple example;

Let's say you supply an E-Book on introductory to digital photography. In it you give the basics about what photography is about. Information on; lighting, tricks to frame pictures, stop action vs. blur action, etc. Now your free market offering is about ready. Set up a good web site with affiliate offers for cameras and books on photography (Especially gorgeous coffee table books.)

Now you set another related article or two in short e-book form on the site and viola! The site should have some unique quality camera work of you own or get someone to supply you with it. That adds a unique touch and shows that you (or someone you are working with) know your stuff. Now let the email marketing and web links to free info on photography begin!

Now the E-book may extoll the virtues of some piece of camera gear or a camera you like and you have a built in pitch. Not too much sales pitch though, try to supply more help than pressure. Think of how you would like to be treated. A good book or series of articles are worth the time spent. If I learn valuable insight I will come back for more.