Want to make money with AdSense? EPC, CTR and Impressions are the main things you want to focus on. Change the ad colors around and experiment with different ad units to improve your CTR. Always do A-B split testing. This is when you change only one variable at a time and test both variations evenly. Take the one that performs best, change another variable, and repeat.
Finding higher paying keywords will increase your EPC. Higher paying keywords generally have less traffic than low to medium paying keywords, so it pays to have a good mix. Besides, what good are high paying AdSense keywords if no one is there to click on them?
- CTR x Impressions = AdSense Clicks.
- AdSense Clicks x EPC = Dollars.
The best performing ad units are the 336 x 280, 160 x 600 and the 728 x 90. Then again, It depends on your website. Each website is unique, and you must test different ad units and colors to see which work best for you.
