One of the most useful tools to work with in building a web marketing campaign is an "Auto responder." This is an automated email handler that will take a person's email signup and process it for a series of relevant marketing email messages you may send. An example of this is found at AWeber Communications .
The handler will also keep you legal with respect to anti-spam laws for example, the CAN-SPAM Act of 2003. You are required to allow a person to opt-in and opt-out or un subscribe as they wish. Having all this automated is crucial to your marketing effort for two reasons. First, you don't waste time sending and tracking all the individual information and second, equally important you respond immediately to your customers wishes.
Once the auto-responder is set up you can now begin a newsletter campaign to inform them of new information about your site, the market topic or any special sale offers you may have including links (if they are allowed by your TOS with the marketer being linked to.)
Newsletters are best if they really are news related to what the person first signed up for. Stick to the relevant topics and your customer will appreciate you. Send a link to a useful free e-book or diagram and they will appreciate you even more. Later you can offer the full set for a special discount!
You get the idea. Your emails should have very catchy and interesting subject lines so they don't get caught up in the spam filter. This is your pitch line. Keep it short and drive their interest.
A good subject line must Grab Their Attention, for example;
- "Simpleton Web-Marketer Strikes Gold, Read!"
- "Newbie Web Marketer Strikes It Rich, Virtual Gold Mine Found."
- "Click Farmers Cause Massive Cave In, Virtual Gold Mine Found."
- "Batter Up! (tm) Cook-e-Books Now Has New Holiday Recipes!"
You should always evaluate different A-B test variations of these for best performance marketing. Track results and repeat to get even more sales or traffic or whatever...
In the body of the email, remember to put relevant content and related links or product references. This is where you build return traffic.
Remember, thank your customer, and they will come back!
