Learn from Experience

As you practice new marketing methods you must track traffic and sales performance so you can learn what works and what doesn't. As you gain an undersanding of the market and your customer you will get much better conversion rates. The market demographics may change with time and you will need to change tactics to match.

For example through use of daily traffic & sales data you can track small differences made in your A-B test cases that yeild the best conversion rate. This best conversion rate will yeild the highest quality buying traffic and most satisfied customers too. That brings 'em back for more and gets you points with the search engines.

Another benefit of tracking data analysis is your understanding of just what is attracting the customer to buy in the first place. That can lead to many new sales options, if you just think about what the data is telling about the customer's buying habits. Are there other products or better matched products that you could offer? Are there similar products that may appeal to a broader audience? Or can you make your new customers buy more often?

By the way the best converting advertising will often be using different ad copy than the ad with the best CTR. Think about an ad that says you can look here for more "Information on a new Laptop" vs Look here for a "Sale on the Latest Laptop." There are likely far more lookers interested in the more general "Laptop info" hence higher CTR than those whose interest is to buy a real "Laptop on Sale."

This is why it is so important to always end your ad copy with a simple pitch or offer. What do you want them to do? You really want to attract people who are thinking about a purchase. Of course there's always the cross or up-sell, but that's another topic...

Remember your traffic costs you money, time and effort. You want the best customers your ad can buy so plan your copy accordingly. Your profits are the difference between ad costs and sales income. More profit is better, so watch that traffic data closely.