SEO Basics

To place high in search engines you need to know what the search engines like. The search engine likes to satisfy your customers. If your web campaigns are satisfactory and relevant to your customers, the search engines will reward your effort. Here are a few ways to optimize your web site to rank higher.

Keywords. There are several places on your web site you should put keywords.

• The Website Domain Name.
• Page Title.
• The Meta Tags.
• Body Text, make it relate to your site so people find what they want.
• Image Alt Text.
  

Meta Tags. put meta tags on your website to get ranked higher in the search engines. for those Keywords. Don't keyword spam (e.g. too many repetitions without matching content and value added.)

Image Alt Text.
Label your images! Search engines look at the keywords in the alt text, and adds the images to their image search. Image search can also bring you more traffic!

Relevance.
The more relevant your website is, the more you will be liked. You shouldn't put the keyword "Cars" on a real estate company's website, but you should have targetted keywords like "Chevrolet Corvette", "Ford Cobra" and "Dodge Viper" on a website about fast muscle cars. The point is to keep things as closely related as possible, and build on each relevant keyword in your list.